Super Bowl trailers and ads: what to expect

Melissa Barrera, Jenna Ortega, Jasmin Savoy Brown and Mason Gooding in Scream VI

Melissa Barrera, Jenna Ortega, Jasmin Savoy Brown and Mason Gooding in Scream VI. (Paramount Pictures)

The 2023 Super Bowl is going to be a must-watch, even if you have no interest in American football.

Not only will Rihanna perform at the halftime show, but we’re also expecting to see trailers for some of the most anticipated movies of the year.

The Big Game attracts a huge TV audience, so Hollywood studios typically spend a lot of money promoting their upcoming blockbusters during the commercial breaks.

American broadcaster Fox is asking a record $7 million for 30-second ads during the game, according to Variety.

Read more: The 50 most exciting films coming in 2023

Last year, we were treated to trailers for Marvel’s Doctor Strange in the Multiverse of Madness, Jordan Peele’s sci-fi horror Nope, and Jurassic World: Dominion.

We’ve also caught glimpses of TV shows including The Rings of Power, Moon Knight, and the latest seasons of Better Call Saul and Killing Eve.

This year’s Super Bowl kicks off on February 12 at 11:30pm UK time.

Here are the trailers that could debut during the game, plus those that have already been confirmed.

Attached trailers

Scream VI

Ghostface is back (again)! The latest trailer for meta horror sequel Scream VI features stars Jenna Ortega, Courteney Cox and Melissa Barrera.

UK release date: March 10

Fast X

We watch the trailer for Fast X, the 10th installment in the Fast and Furious franchise, before the movie hits theaters.

UK release date: May 19

Cocaine Bear

Elizabeth Banks’ horror comedy Cocaine Bear is based on a remarkable true story.

UK release date: February 24

Possible trailers

Ant-Man and the Wasp: Quantumania

Ant-Man 3 hits theaters just five days after the Super Bowl, so it’s highly likely we’ll be taking another closer look at the Marvel sequel.

UK release date: February 17

Paul Rudd, Kathryn Newton and Evangeline Lilly in Ant-Man and the Wasp: Quantumania

Paul Rudd, Kathryn Newton and Evangeline Lilly in Ant-Man and the Wasp: Quantumania. (Marvel Studios)

Guardians of the Galaxy Vol. 3

Marvel could also drop a teaser for James Gunn’s Guardians of the Galaxy Vol. 3.

UK release date: May 5

The miracles

Park Seo-joon, Brie Larson and Iman Vellani play the lead roles in the MCU movie.

UK release date: July 28

The flash

DC hopes to reset its cinematic universe with The Flash, a long-delayed blockbuster starring Ezra Miller as a superhero.

UK release date: June 16

The little Mermaid

Disney could splash out promoting its live-action remake of The Little Mermaid, starring Halle Bailey as Ariel.

UK release date: May 26

Dungeons and Dragons: honor among thieves

The D&D film has a star cast, including Hugh Grant, Chris Pine and Regé-Jean Page.

UK release date: March 31

Transformers: Rise of the Beasts

Paramount’s summer hit will be the ninth entry in the action franchise.

UK release date: June 9

Promo photo for Pixar movie Elemental

Pixar’s Elemental is directed by Peter Sohn. (Disney/Pixar)


Disney may reveal a new teaser for Pixar’s Elemental.

UK release date: June 16

Indiana Jones and the Dial of Fate

Will we get a new look at Harrison Ford’s fifth and final appearance as the legendary Indiana Jones?

UK release date: June 30

Creed III

We could also be treated to a promo for Michael B Jordan’s Creed III.

UK release date: March 3

Confirmed Ads


Breaking Bad stars Bryan Cranston, Aaron Paul and Raymond Cruz reprise their beloved roles 10 years after the crime drama ended.


Clueless stars Alicia Silverstone and Elissa Donovan reunite for an ad brimming with nods to the iconic ’90s rom-com.


Paul Rudd puts on his Ant-Man suit to promote Heineken’s non-alcoholic beer.

Michelob Ultra

Succession actor Brian Cox and tennis legend Serena Williams pay homage to the 1980s golf comedy Caddyshack in this beer commercial.


Sylvester Stallone pokes fun at his action hero persona in a promo for streaming platform Paramount+.


Mad Men’s Jon Hamm, Oscar winner Brie Larson and comedian Pete Davidson team up for a bizarre clip set in a refrigerator.

Business day

Rock stars like Ozzy Osbourne, Billy Idol and Joan Jett join forces to join software company Workday.


Kevin Bacon references the “Six Degrees of Kevin Bacon” meme with his voiceover for this Budweiser ad.

Bud Light

Top Gun: Maverick star Miles Teller and wife Keleigh Sperry dance to customer service music in Bud Light’s playful promo clip.

Booking. com

Melissa McCarthy stars in a musical number for travel site about her desire to travel “anywhere, anywhere.”

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